Enabling consumer choices for a circular economy

Enabling consumer choices for a circular economy

Establishing an EU circular economy calls for a transformation of Europe’s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains. This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it.

Title Enabling consumer choices for a circular economy
Description Establishing an EU circular economy calls for a transformation of Europe’s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains. This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it.
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Blocks { "0039270a-d574-4923-ad6c-1a2efbedde38": { "@type": "slate", "plaintext": "This section provides examples of policy measures addressing each of the behaviour-shaping factors, although there may be measures addressing more than one factor at a time. It is important to note that the examples below focus on short-term consumer behavioural change. A long-term behavioural change strategy is more resource intensive but is also more effective and can be implemented through education.", "value": [ { "children": [ { "text": "This section provides examples of policy measures addressing each of the behaviour-shaping factors, although there may be measures addressing more than one factor at a time. It is important to note that the examples below focus on short-term consumer behavioural change. 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Traditionally, policy has focused on mitigating the environmental and climate impacts of production or industrial processes. Production/consumption systems are strongly linked, and production systems not only respond to but also shape demand through marketing strategies and advertising.\u00a0" } ], "type": "p" } ] }, "117e8f9e-3bb9-4767-a0df-e347ef00c3b3": { "@layout": "4e29c2d6-cc35-4de2-8a47-e894226b9dd0", "@type": "dividerBlock", "block": "1e1ce6f3-c0a7-407e-87cc-b6b9a70ad177", "hidden": true, "section": true, "spacing": "s", "styles": {} }, "14a53f7f-a2f0-47a6-8265-18e4b53e9983": { "@type": "slate", "plaintext": "Countries and the EU are already active in implementing measures to make circular economy-consistent choices more attractive for consumers (see, for example, the European Commission sustainable products initiative ), mainly focusing on providing information through labelling. More recently, the economic factors and the fit between needs and offering are increasingly being addressed by policymakers at both national and EU levels. Many countries have put in place tax breaks for certain repair services, trying to make circular options more economically attractive for consumers. The upcoming EU legislation on ensuring the \u2018right to repair\u2019 for certain consumer products is an example of fitting goods on the market to consumer needs.", "value": [ { "children": [ { "text": "Countries and the EU are already active in implementing measures to make circular economy-consistent choices more attractive for consumers (see, for example, the\u00a0" }, { "children": [ { "text": "European Commission sustainable products initiative" } ], "data": { "url": "https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12567-Sustainable-products-initiative_en" }, "type": "link" }, { "text": "), mainly focusing on providing information through labelling. More recently, the economic factors and the fit between needs and offering are increasingly being addressed by policymakers at both national and EU levels. Many countries have put in place tax breaks for certain repair services, trying to make circular options more economically attractive for consumers. The upcoming EU legislation on ensuring the \u2018right to repair\u2019 for certain consumer products is an example of fitting goods on the market to consumer needs.\u00a0" } ], "type": "p" } ] }, "1d1b0edf-1d01-4393-90a8-b0f17b629282": { "@type": "dividerBlock", "hidden": true, "section": true, "spacing": "s", "styles": {} }, "27d7a0a7-d319-4e7b-aff0-b9256d02bd7b": { "@type": "slate", "plaintext": "These categories are linked and overlap one another. There is a general scientific consensus that economic factors are often the most important in consumer decision-making, while the ranking of the other factors is less clear.", "value": [ { "children": [ { "text": "These categories are linked and overlap one another. There is a general scientific consensus that economic factors are often the most important in consumer decision-making, while the ranking of the other factors is less clear.\u00a0" } ], "type": "p" } ] }, "2b3c548e-65bd-4c95-b9b6-def226807918": { "@type": "tabs_block", "data": { "assetPosition": "top", "blocks": { "1b1f7334-8fa6-4181-b440-b3ec6647ca5d": { "@type": "tab", "assetPosition": "top", "blocks": { "13e421ee-38c8-44f7-8ad9-06ba5ab50386": { "@type": "slate", "plaintext": "Policies in this area aim at providing adequate information to consumers about the consequences of their choices or the products\u2019 performance so that they can make informed choices and reduce consumers\u2019 uncertainty. Examples include communication campaigns or eco-labels.", "value": [ { "children": [ { "text": "Policies in this area aim at providing adequate information to consumers about the consequences of their choices or the products\u2019 performance so that they can make informed choices and reduce consumers\u2019 uncertainty. 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Examples of these policies include eco-design requirements for repairability or to ensure availability of spare parts and repair services.", "value": [ { "children": [ { "text": "These types of policies aims at making circular alternatives more convenient or more adjusted to consumer requirements. Examples of these policies include eco-design requirements for repairability or to ensure availability of spare parts and repair services." } ], "type": "p" } ] }, "744a1a81-a8cf-4655-9ab2-d63611cfa374": { "@type": "slate" }, "97cc85c1-1ad0-4fdd-9edb-d616bb27f374": { "@type": "dividerBlock", "hidden": true, "spacing": "s", "styles": {} }, "986c9a71-1f0c-43e9-b6a6-c26d775d625f": { "@type": "slate", "plaintext": "Figure 5.\u00a0Policy measure: eco-design requirements", "value": [ { "children": [ { "text": "Figure 5.\u00a0Policy measure: eco-design requirements" } ], "type": "h3-light" } ] } }, "blocks_layout": { "items": [ "6e16034e-a740-4785-8bd0-0132fd327816", "97cc85c1-1ad0-4fdd-9edb-d616bb27f374", "986c9a71-1f0c-43e9-b6a6-c26d775d625f", "522409ba-d805-45b2-9a15-67480be3dbce", "744a1a81-a8cf-4655-9ab2-d63611cfa374" ] }, "iconSize": "small", "imageSize": "icon", "title": "Fit between needs and offering" }, "a045c7ec-3d44-4432-b736-2ef53d167a78": { "@type": "tab", "assetPosition": "top", "blocks": { "25eeaf53-ad96-4caa-8d6c-63b5c46e1ce6": { "@type": "embed_static_content", "url": "../../../../resolveuid/68bb46802e2e4ef7bfd166fe68df879c", "with_metadata_section": false }, "41936ffa-2441-4cad-a32a-19e8ee8eb6be": { "@type": "slate", "plaintext": "Policies in this area aim to reduce the price of circular alternatives or, conversely increase the price of linear alternatives. Such policies include taxes, subsidies for specific circular activities, loan programmes or higher visibility for the lifetime costs associated with a product.", "value": [ { "children": [ { "text": "Policies in this area aim to reduce the price of circular alternatives or, conversely increase the price of linear alternatives. 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This helps to explain why habits and past behaviour can stand in the way of adopting novel circular behaviour patterns. The endowment effect , which describes how people tend to value items that they own (i.e. that could be lost or given up) more than they would if they did not belong to them. This effect helps to explain why people hold on to their belongings even if they are not using them and why \u2018product attachment\u2019 may incentivise repair.", "value": [ { "children": [ { "children": [ { "text": "The\u00a0" }, { "children": [ { "text": "status quo bias" } ], "type": "b" }, { "text": "," }, { "children": [ { "text": "\u00a0" } ], "type": "b" }, { "text": "which" }, { "children": [ { "text": "\u00a0" } ], "type": "b" }, { "text": "is a cognitive bias that makes people prefer the current state of affairs over change (i.e. people tend to prefer behaviours, items and settings that are familiar to them). This helps to explain why habits and past behaviour can stand in the way of adopting novel circular behaviour patterns." } ], "type": "li" }, { "children": [ { "text": "The\u00a0" }, { "children": [ { "text": "endowment effect" } ], "type": "b" }, { "text": "," }, { "children": [ { "text": "\u00a0" } ], "type": "b" }, { "text": "which describes how people tend to value items that they own (i.e. that could be lost or given up) more than they would if they did not belong to them. This effect helps to explain why people hold on to their belongings even if they are not using them and why \u2018product attachment\u2019 may incentivise repair." } ], "type": "li" } ], "type": "ul" } ] }, "3fd3d978-3ed6-453c-99b9-3762f7d07df2": { "data": { "assetPosition": "top", "imageSize": "icon", "iconSize": "small", "blocks": { "e6fe1a8a-f5b0-473b-a814-5172b6865889": { "@type": "tab", "assetPosition": "top", "blocks": { "8b8ccbd8-fc84-479e-b893-a3beb105f509": { "@type": "slate", "plaintext": "Briefing no. 07/2022\nTitle: Enabling consumer choices for a circular economy EN HTML: TH-AM-22-007-EN-Q - ISBN: 978-92-9480-470-9 - ISSN: 2467-3196 - doi: 10.2800/484823", "value": [ { "children": [ { "text": "Briefing no. 07/2022\nTitle:" }, { "children": [ { "text": "\u00a0Enabling consumer choices for a circular economy" } ], "type": "strong" }, { "text": "\nEN HTML: TH-AM-22-007-EN-Q - ISBN: 978-92-9480-470-9 - ISSN: 2467-3196 - doi: 10.2800/484823" } ], "type": "p" } ] } }, "blocks_layout": { "items": [ "8b8ccbd8-fc84-479e-b893-a3beb105f509" ] }, "iconSize": "small", "imageSize": "icon", "title": " Identifiers" } }, "blocks_layout": { "items": [ "e6fe1a8a-f5b0-473b-a814-5172b6865889" ] } }, "verticalAlign": "flex-start", "variation": "default", "menuFluid": true, "menuPointing": true, "menuSecondary": true, "@type": "tabs_block" }, "450f9477-de3a-4f1d-9703-08ada4f2a2ed": { "@layout": "17c98742-c02f-452a-95e6-e3a368d19d1c", "@type": "group", "as": "div", "block": "304e9a24-eb3f-4e1f-aa09-fc35a0c4bb6a", "data": { "blocks": { "02c63c77-a593-4958-aa16-33904ba82c26": { "@type": "item", "assetType": "icon", "description": [ { "children": [ { "text": "" }, { "children": [ { "text": "There are opportunities to explore a range of possible future policy options across different governance levels, including tax breaks and subsidies, legally binding regulations, avoiding greenwashing, making circular options more convenient, and using eco-labels and measures targeting consumers to, for instance, enhance emotional attachment to products." } ], "type": "light" }, { "text": "" } ], "type": "p" } ], "icon": "ri-arrow-right-circle-line", "iconSize": "tiny", "theme": "tertiary", "verticalAlign": "top" }, "14f87d8b-38aa-47a8-8686-6f5e7270058d": { "@type": "item", "assetType": "icon", "description": [ { "children": [ { "text": "" }, { "children": [ { "text": "Policies aiming to promote circular economy-consistent decisions by consumers will be most effective if they take account of the factors shaping individual behaviour and nudge consumers towards making choices that favour the greatest circularity." } ], "type": "light" }, { "text": "" } ], "type": "p" } ], "icon": "ri-arrow-right-circle-line", "iconSize": "tiny", "imageSize": "big", "theme": "tertiary", "verticalAlign": "top" }, "1e0e9e46-b2de-453c-a4c0-efc14d234084": { "@type": "item", "assetType": "icon", "description": [ { "children": [ { "text": "" }, { "children": [ { "text": "The factors affecting consumer behaviour in the context of the circular economy are economic factors, the fit between needs and offering, information, social factors, and individual consumer preferences and beliefs. Current policies mainly aim to give consumers information (e.g. eco-labels) and to a lesser extent to make circular alternatives more economically attractive. Changing social factors and personal preferences by policy measures alone is perceived to be more difficult." } ], "type": "light" }, { "text": "" } ], "type": "p" } ], "icon": "ri-arrow-right-circle-line", "iconSize": "tiny", "theme": "tertiary", "verticalAlign": "top" }, "41edc266-8cb2-46f5-bd50-c0461defebcc": { "@type": "item", "assetType": "icon", "description": [ { "children": [ { "text": "" }, { "children": [ { "text": "Production systems largely shape consumer demand by defining the types of products placed on the market and through targeted marketing strategies. However, consumer choices when purchasing, using and discarding products can potentially promote circular economy principles by increasing the demand for goods and services that are most consistent with circular economy principles." } ], "type": "light" }, { "text": "" } ], "type": "p" } ], "icon": "ri-arrow-right-circle-line", "iconSize": "tiny", "imageSize": "big", "theme": "tertiary", "verticalAlign": "top" }, "97441611-c5a4-4109-bf13-7321a1683ae9": { "@type": "slate", "plaintext": " Key messages ", "styles": { "style_name": null }, "value": [ { "children": [ { "text": "" }, { "children": [ { "style-primary": true, "style-secondary": true, "text": "Key messages" } ], "type": "light" }, { "text": "" } ], "type": "h2" } ] }, "undefined": { "@type": "slate", "plaintext": " Key messages ", "styles": { "style_name": null }, "value": [ { "children": [ { "text": "" }, { "children": [ { "style-primary": true, "style-secondary": true, "text": "Key messages" } ], "type": "light" }, { "text": "" } ], "type": "h2" } ] } }, "blocks_layout": { "items": [ "97441611-c5a4-4109-bf13-7321a1683ae9", "41edc266-8cb2-46f5-bd50-c0461defebcc", "14f87d8b-38aa-47a8-8686-6f5e7270058d", "1e0e9e46-b2de-453c-a4c0-efc14d234084", "02c63c77-a593-4958-aa16-33904ba82c26" ] } }, "styles": { "style_name": "content-box-gray" }, "title": "Key messages", "variation": "default" }, "46476a6f-35de-407c-bca1-4000759019fc": { "@layout": "1eef0642-1b1c-4045-acd5-351fb090932e", "@type": "dividerBlock", "block": "0aad15a0-4321-4419-bde5-c079aa4a5f2d", "hidden": true, "spacing": "s", "styles": {} }, "56853910-a0b0-4c6b-ae3a-53a67ffc7845": { "@type": "slate", "plaintext": "However, policymakers generally perceive that it is difficult to change social factors, personal beliefs and attitudes through policy tools. Private sector marketing strategies aim to shape these factors through long-term approaches and tools such as advertising or using social media influencers, often promoting linear product solutions (e.g. fast fashion ). Policymakers can potentially affect these factors too by developing policy tools that directly address them (see the examples in Figures 4-6) or by limiting the effect of marketing strategies promoting linear products (e.g. by circular/linear product labels or by scrutinising the environmental claims made by marketing campaigns).", "value": [ { "children": [ { "text": "However, policymakers generally perceive that it is difficult to change social factors, personal beliefs and attitudes through policy tools. Private sector marketing strategies aim to shape these factors through long-term approaches and tools such as advertising or using social media influencers, often promoting linear product solutions (e.g.\u00a0" }, { "children": [ { "text": "fast fashion" } ], "data": { "url": "https://www.eea.europa.eu/publications/progressing-towards-waste-prevention-in" }, "type": "link" }, { "text": "). Policymakers can potentially affect these factors too by developing policy tools that directly address them (see the examples in Figures 4-6) or by limiting the effect of marketing strategies promoting linear products (e.g. by circular/linear product labels or by scrutinising the environmental claims made by marketing campaigns).\u00a0" } ], "type": "p" } ] }, "59075660-740e-4fae-9d34-121a7a634773": { "@type": "embed_static_content", "url": "../../../../resolveuid/e2e0e5fe38464db3b3cded692b1bdd9f", "with_metadata_section": false, "with_notes": false }, "6774ef64-bc49-4687-856f-626703028ac1": { "copyrightIcon": "ri-copyright-line", "styles": { "bg": "has--bg--center" }, "variation": "default", "@layout": "5709b526-0d26-4879-b42c-937d5837964d", "@type": "title", "block": "6774ef64-bc49-4687-856f-626703028ac1", "copyright": "Claudio Schwarz on Unsplash", "hideCreationDate": true, "hideDownloadButton": true, "hideModificationDate": true, "placeholder": "Add briefing title" }, "6e5e83ce-e471-4799-a1c5-0464c3293264": { "@type": "slate", "plaintext": "Figure 2. Main groups of factors affecting consumer behaviour", "value": [ { "children": [ { "text": "Figure 2. Main groups of factors affecting consumer behaviour" } ], "type": "h3-light" } ] }, "6f134888-8097-45b3-95ad-007fe668e88c": { "@type": "slate", "plaintext": "Policymaking in Europe increasingly recognises the value of influencing consumers to make more environmentally sustainable choices, while at the same time respecting their right to choose. This is because policies addressing the production aspect of production/consumption systems are often inadequate to address the growing demand for resources, despite advances in resource efficiency . However, to design effective consumer policies, the factors shaping consumer behaviour need to be properly understood so that policies address them successfully.", "value": [ { "children": [ { "text": "Policymaking in Europe increasingly recognises the value of influencing consumers to make more environmentally sustainable choices, while at the same time respecting their right to choose. This is because policies addressing the production aspect of production/consumption systems are often inadequate to address the growing demand for resources, despite advances in\u00a0" }, { "children": [ { "text": "resource efficiency" } ], "data": { "url": "https://www.resourcepanel.org/reports/global-resources-outlook" }, "type": "link" }, { "text": ". However, to design effective consumer policies, the factors shaping consumer behaviour need to be properly understood so that policies address them successfully.\u00a0" } ], "type": "p" } ] }, "73aa6297-43f6-4ee0-b52f-e75b19563aed": { "@type": "slate", "plaintext": "Social factors, preferences and beliefs touch upon individual psychology and are thus considered the most difficult to influence or change by policies, as our values and norms are created by the processes that shape our personality. Nevertheless, social factors are heavily targeted by manufactuerers\u2019 long-term marketing strategies. Examples also exist of policies addressing social factors through awareness-raising communication campaigns.", "value": [ { "children": [ { "text": "Social factors, preferences and beliefs touch upon individual psychology and are thus considered the most difficult to influence or change by policies, as our values and norms are created by the processes that shape our personality. Nevertheless, social factors are heavily targeted by manufactuerers\u2019 long-term marketing strategies. Examples also exist of policies addressing social factors through awareness-raising communication campaigns.\u00a0" } ], "type": "p" } ] }, "78037915-c21b-49a9-8d92-abe51fa20143": { "@type": "slate", "plaintext": "In assessing the differences between linear and circular consumer behaviour more systematically, specific points in a product\u2019s life cycle are important, as consumer choices at these points have the greatest potential to increase the product\u2019s circularity: the point of acquiring a product, the use phase and the end-of-use/-life stage (Figure 1).", "value": [ { "children": [ { "text": "In assessing the differences between linear and circular consumer behaviour more systematically, specific points in a product\u2019s life cycle are important, as consumer choices at these points have the greatest potential to increase the product\u2019s circularity: the point of acquiring a product, the use phase and the end-of-use/-life stage (Figure 1)." } ], "type": "p" } ] }, "78264489-1ce6-450a-88c3-cc5417412e91": { "@type": "dividerBlock", "hidden": true, "spacing": "s", "styles": {} }, "7a127ef3-6d26-48d9-b29d-20dd7034bcb8": { "@type": "dividerBlock", "hidden": true, "spacing": "s", "styles": {} }, "7e090e22-4a4b-42e1-967c-2929c3bc3721": { "@type": "dividerBlock", "hidden": true, "spacing": "s", "styles": {} }, "82cdedd1-1fac-457e-b426-88701463ef0c": { "@layout": "d685a3a5-2d78-4511-8f7f-df42554def54", "@type": "layoutSettings", "block": "0416ec42-8e10-480f-b4ee-483c9bb1867c", "layout_size": "narrow_view" }, "87b04933-5260-4b51-9002-4dc263772076": { "@type": "slate", "plaintext": "How can policy promote consumer behaviour consistent with circular economy principles?", "value": [ { "children": [ { "text": "How can policy promote consumer behaviour consistent with circular economy principles?" } ], "type": "h2" } ] }, "90962f07-1c63-4114-91df-1557553b594b": { "@type": "dividerBlock", "hidden": true, "section": true, "spacing": "s", "styles": {} }, "a14f30ba-8cd6-4c9f-a0d2-ad4d9f825b58": { "@layout": "5b121edc-d335-43d5-9309-fadd36c2b4c6", "@type": "group", "as": "div", "block": "4cf2e1d5-bf30-481f-ada2-3562a2dd1608", "data": { "blocks": { "2b993a73-5506-457f-b404-7695c9adf814": { "@type": "dividerBlock", "disableNewBlocks": true, "fixed": true, "hidden": true, "required": true, "section": true, "spacing": "s", "styles": {} }, "ded1ce76-b57a-4bed-9804-678190d01475": { "@type": "description", "fixed": true, "placeholder": "Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed at 50% ligula eu 3 elementum congue. Fusce 3 ullamcorper sapien nec 10 gravida commodo. Integer 7 tempor ligula in velit eleifend, et 100% dignissim justo dictum. Maecenas 2 placerat fermentum velit, sed 8 et sapien sit amet semper. Ut 6 ultricies magna id 300 posuere. Cras 1 non magna euismod, at 70% ultrices sapien fermentum. ", "plaintext": "Establishing an EU circular economy calls for a transformation of Europe\u2019s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains. This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it.", "required": true, "value": [ { "children": [ { "text": "Establishing an EU circular economy calls for a transformation of Europe\u2019s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains. This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it." } ], "type": "p" } ] }, "undefined": { "@type": "description", "fixed": true, "placeholder": "Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed at 50% ligula eu 3 elementum congue. Fusce 3 ullamcorper sapien nec 10 gravida commodo. 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" } ], "type": "light" }, { "text": "" } ], "type": "p" } ] } }, "blocks_layout": { "items": [ "ded1ce76-b57a-4bed-9804-678190d01475", "2b993a73-5506-457f-b404-7695c9adf814" ] } }, "fixed": true, "instructions": { "data": "<p></p>" }, "required": true, "styles": {}, "title": "Description", "variation": "default" }, "aa358099-dcd0-4596-a31a-a762abadee1f": { "@type": "slate", "plaintext": "Behavioural insights and biases explain how behaviours are shaped by psychological factors. Examples of insights and biases relevant for circular economy-consistent behaviours include:", "value": [ { "children": [ { "text": "Behavioural insights and biases explain how behaviours are shaped by psychological factors. Examples of insights and biases relevant for circular economy-consistent behaviours include:\u00a0" } ], "type": "p" } ] }, "b913f364-e331-486f-8a4c-d117aa141c36": { "@type": "dividerBlock", "hidden": true, "spacing": "s", "styles": {} }, "bc79fd29-970d-441a-813f-d3a67a0fe3b7": { "@type": "slate", "plaintext": "This briefing focuses on consumer behaviour. It outlines how increasing circular economy-consistent consumer behaviour is not only about choosing the right product, but also how this behaviour can influence decisions upstream (e.g. material use and design of products) and downstream (e.g. recycling or reusing products). The briefing also explores how policies can enable more circular economy-consistent consumer behaviour by addressing the factors mainly responsible for shaping consumer choices. This briefing is based on a detailed technical report .", "value": [ { "children": [ { "text": "This briefing focuses on consumer behaviour. It outlines how increasing circular economy-consistent consumer behaviour is not only about choosing the right product, but also how this behaviour can influence decisions upstream (e.g. material use and design of products) and downstream (e.g. recycling or reusing products). The briefing also explores how policies can enable more circular economy-consistent consumer behaviour by addressing the factors mainly responsible for shaping consumer choices. This briefing is based on a detailed\u00a0" }, { "children": [ { "text": "technical report" } ], "data": { "url": "https://www.eea.europa.eu/publications/influencing-consumer-choices-towards-circularity/role-of-consumers-in-the-ce" }, "type": "link" }, { "text": "." } ], "type": "p" } ] }, "be4c0182-9b40-4325-b339-1c51ccf21e35": { "@type": "slate", "plaintext": "Introduction", "value": [ { "children": [ { "text": "Introduction" } ], "type": "h2" } ] }, "dab45ee3-de31-4e1d-8900-86c48dbcc767": { "@type": "slate", "plaintext": "Although there is no scientific consensus on the factors shaping consumer behaviour, the bulk of existing research points to these categories of factors shown in Figure 2.", "value": [ { "children": [ { "text": "Although there is no scientific consensus on the factors shaping consumer behaviour, the bulk of existing research points to these categories of factors shown in Figure 2." } ], "type": "p" } ] }, "db26ada7-4d0e-4e4f-abf2-5175e62cb5b9": { "@type": "slate", "plaintext": "Potential consumer behaviour nudging options to be explored vary according to the type of policy instrument and the level of intervention in consumer choices (e.g. from simple information provision to restrictions and bans). For a policy initiative to be effective, it needs to establish a clear link between the proposed measure and the factors shaping consumer behaviour, while the mechanism influencing more circular economy-consistent behaviour needs to be investigated.", "value": [ { "children": [ { "text": "Potential consumer behaviour nudging options to be explored vary according to the type of policy instrument and the level of intervention in consumer choices (e.g. from simple information provision to restrictions and bans). For a policy initiative to be effective, it needs to establish a clear link between the proposed measure and the factors shaping consumer behaviour, while the mechanism influencing more circular economy-consistent behaviour needs to be investigated.\u00a0" } ], "type": "p" } ] }, "df171698-20b1-4074-b17f-00ae0cd96c8d": { "@type": "slate", "plaintext": "Figure 1. Comparison of linear and circular consumer behaviour throughout a product\u2019s life cycle", "value": [ { "children": [ { "text": "Figure 1. Comparison of linear and circular consumer behaviour throughout a product\u2019s life cycle" } ], "type": "h3-light" } ] }, "e82ef275-5c57-4363-9f54-9ed82d399fd3": { "@type": "dividerBlock", "hidden": true, "spacing": "s", "styles": {} }, "f0651c50-e9c3-429a-a321-9dc488549b5f": { "@type": "slate", "plaintext": "Figure 3. Examples of how behaviour-shaping factors can shift consumers into more or less circular choices", "value": [ { "children": [ { "text": "Figure 3. Examples of how behaviour-shaping factors can shift consumers into more or less circular choices" } ], "type": "h3-light" } ] }, "f379b721-8b94-46a9-a25b-e8eb4cd07c6c": { "@type": "slate", "plaintext": "The following framework (Figure 3) provides examples of contextualising how these behaviour-shaping factors nudge decision-making towards more or less circular choices (for the complete framework, please see the underpinning technical report).", "value": [ { "children": [ { "text": "The following framework (Figure 3) provides examples of contextualising how these behaviour-shaping factors nudge decision-making towards more or less circular choices (for the complete framework, please see the underpinning technical report)." } ], "type": "p" } ] }, "ff1701b2-1937-45ff-b07e-c38b6a9e3f34": { "@type": "slate", "plaintext": "As consumers, we are faced with consumption choices every day. In making choices, our decisions favour actions representing either circular or linear consumer behaviour. For example, if we choose to buy unpackaged vegetables, we save the material resources used in producing the packaging, and when we service our cars regularly, we maintain the value of the parts and materials in the car.", "value": [ { "children": [ { "text": "As consumers, we are faced with consumption choices every day. In making choices, our decisions favour actions representing either circular or linear consumer behaviour. 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Topics Resource use and materials, Waste and recycling, Sustainability challenges
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