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How can Europe accelerate the transition to packaging reuse, and how can shared evidence and practical experience help turn policy ambitions into action?

This webinar marks the launch of the Packaging Reuse Observatory, established by the European Environment Agency (EEA) in response to the requirements of the Packaging and Packaging Waste Regulation (PPWR) and at the request of the European Commission. The Observatory will monitor developments in packaging reuse across Europe, provide a shared evidence base and support the implementation of the PPWR’s reuse provisions.

The event will bring together public authorities, businesses, researchers, packaging reuse operators and civil society to explore the current state of packaging reuse, exchange real-world experiences and identify opportunities for collective learning and collaboration. Beyond presenting the Observatory and its initial insights, the launch will provide a space to discuss common challenges, knowledge gaps and priorities for future work.

The Observatory aims to build both a shared understanding of progress through monitoring and a community for inspiration, practical learning and action. It supports the implementation of existing PPWR provisions and does not introduce new legislation or additional reporting obligations.

Speakers

  • Ioannis Antonopolous, DG ENV

  • Fernando Rodriguez-Mata, NEW ERA
  • Presentations will be followed by interactive discussions where participants can share experiences, identify common challenges and knowledge gaps, and help shape the Observatory’s priorities and future activities. The exchange will also explore opportunities for collaboration, practical experimentation and continued learning across Europe.

    Join us to share your experience, contribute your perspective, and help shape this shared European learning space. Please register via the link below.