Europe cannot endlessly increase its water supply, we must reduce demand. Policies are needed to encourage demand management. Demand measures could include the use of economic instruments; water loss controls; water-reuse and recycling; increased efficiency of domestic, agricultural and industrial water use; and water-saving campaigns supported by public education programmes.
Developing countries often gain little financial benefit from the influx of visitors to their shores. Only around 30 % of the money spent by tourists on their holiday remains in the host country. Eco tourism is promoted in some countries. For sustainable destinations, explore EU’s catalogue at www.eco-label.com or the National Geographic's portal at www.nationalgeographic.com/travel/sustainable.
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