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What makes us buy what we buy?

Europeans of all ages are consumers. What we choose to consume and buy plays a role in determining what is produced. But how do we choose what to buy? Is it a rational or an impulsive decision? We asked Lucia Reisch, from Copenhagen Business School, about consumer behaviour in Europe.

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How to make cities ‘green’

More than three quarters of Europeans live in urban areas. What urban residents produce, buy, eat, and throw away, the way they move around and where they live all have an impact on the environment. At the same time, the way a city is built also affects the way its residents live. We asked Roland Zinkernagel from the City of Malmö in Sweden about concrete actions to make their city sustainable.

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European Environment Agency (EEA)
Kongens Nytorv 6
1050 Copenhagen K
Denmark
Phone: +45 3336 7100