And flowers perfume the land once more!

Philippe Mestelan is an agri‑environment officer in the Regional Nature Park of the Bauges Massif in eastern France not far from the borders with Switzerland and Italy. In 2006 he had a great idea to restore the memory of the meadows he remembered from his youth. Inspired by an initiative launched in the German Länder, Philippe set a challenge for the local farmers to improve species diversity in their meadows. Little did he know that his idea would quickly grow into a national and international competition.